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Whether you’ve started a new business or you’re rebranding your current enterprise, you may find yourself in need of a reliable and experienced trademark attorney. Trademarks are brand identities unique to a product or service. When a company, service, or branded product becomes associated with an identifying symbol or name, that identifier is called a trademark. Having access to a word, phrase, or logo makes it easier for businesses to stand out in our expansive marketplace. The connection between a product and its identifier is considered legally protected once trademarked. The trademark isn’t for the benefit of the business or product but to prevent consumer confusion and quality inaccuracies. If your business needs trademark protections, the attorneys at Four Rivers Law Firm are here to help.
Contact our Philadelphia trademark attorneys at (813) 331-5056 to get started, or contact us online with any questions you may have.
Trademarks can include business names, logos, slogans, and domain names, but it’s not legal to trademark the names of people or places or certain words. Acquiring a trademark requires registration through state, federal, or common law use of the trademark. Registration goes through the United States Patent and Trademark Office (USPTO), and it carries valuable benefits against those seeking to copy or infringe upon a business’ identity.
Selecting the Right Trademark
The primary purpose of a trademark is to serve as a unique identifier for a brand, service, product, or entity, so the most important part of choosing a trademark is selecting one that will stand out from others in the marketplace. The less unique and singular a trademark is the less beneficial it will be to a business or its consumers.
There are other important points to remember when selecting the right type of trademark. Product marks or trademarks should help consumers identify a specific product, brand, or service. The trademark serves as a marker for consumers to help them recognize a company’s goods. A product mark imbues all the qualities for which a company is known. So, if a company has a good reputation, a product marker can serve as a stamp of quality for an entity. Product trademarks come in the form of logos, names, or symbols. Service marks are like trademarks. Their only difference is that they aren’t used to identify a service but rather to protect how consumers view it. A service mark protects intellectual property by preventing other businesses from using the identifying marks of a company to confuse consumers. To retain trademark rights, the owner must show that the mark is being used to market and sale good and services.
Helping Clients Complete the Trademark Process in Philadelphia
At Four Rivers Law Firm, we help our clients at every step of the trademark process, from selecting the correct type of identifier to preparing and filing a trademark application.
The trademark process typically includes:
- A Trademark Search
- Preparation & Filing Trademark Application
- Trademark Examination & Publication
- Statement of Use & Registration
- Renewal Fees After Registration
Our attorneys help clients plan and strategize the trademark process to ensure your application is accurate and your chosen identifier is successful. Call the Philadelphia trademark attorneys at Four Rivers Law Firm at (813) 331-5056 to schedule a consultation today.
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We are aggressive and competent. Firms know that it’s not a good idea to go to trial with us, and we show that in the courtroom through our tenacity and care for our clients.